Eucalan

The founder's venture into the world of alternative laundry products all started with a visit to a friend in Australia who gave her a Ministry of Agriculture home remedy for a no-rinse laundry product for woolens. Living in the country and accustomed to economizing with well water and a septic tank, she tested the formula herself and was amazed at the results. So she proceeded to produced the new product on a commercial basis. The derivative of the company name, Eucalan, is the combination of two of the prominent ingredients from the original product formula -- eucalyptus and lanolin. The eucalyptus scented product is still available along with sweet-smelling lavender (which like eucalyptus has moth-inhibiting qualities) and grapefruit, which has natural disinfectant properties. There is also a non-scented option for people with scent sensitivities and the newest jasmine scented "Wrapture." In addition to its ecological value, the practical significance of Eucalan is that it can be used in both front and top-loading washing machines as well as in a basin for hand-washing. And with its unique no-rinse benefit, Eucalan is the perfect travel companion, making it simple to wash delicates in away-from-home accommodation and hotels. Although the original retail customer base of yarn and lingerie shops remains strong, the potential growth lies in the company’s ability to impress a broader consumer demographic that Eucalan offers a new spin on laundry and a practical alternative to dry cleaning fine woolens, lace, embellished apparel, stretch materials, silks, wool, cashmere, etc. The product is also perfect for baby’s clothing, dancewear, lingerie and even upholstery. From it's beginnings in 1989 the company has grown to a Canadian success story twenty-five years later, the vision for the company for the next five years is that the Eucalan brand name gain more recognition as the number one specialty laundry product in the world.